GOALZERO
2022-04-17
GOALZERO
We know GoalZero as the solar powered category leader for the outdoor industry, but they didn’t start out at the top. We engaged GoalZero at its infancy, a time for re-branding and re-structuring. A Brand Management guideline was written, set in place, and executed by Process AG in direct relationship with it primary retailer, REI. The end result was growth in category, sales, and volumes through a deep rooted partnership program which was curated through the re-branding and re-messaging of the project.
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CLIENT
Goalzero aims to empower people with a bright, safe, connected and sustainable future by delivering smart, portable power solutions designed for everyone, everywhere.
ASSIGNMENT
Update the overall packaging structure to Goalzero's line of solar rechargable accessories and VIP case.
SOLUTION
A full overhaul – from customer interaction with the product to the unboxing experience. "…we wanted the customer to interact and become familiar with the product, even before leaving the display rack". A book flap front gate opens easily, giving direct visibility to the product behind a protective PET dust cover. Paper over board construction greatly improved durability to protect vital components.
PROCESS
The customer is presented with a unique brand interaction and unboxing experience. The outer box is rigid enough for customer to repurpose and use as product storage when the device is not being used in the field.
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2022-04-17
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2022-04-14
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2022-04-14