STANCE
2022-04-14
STANCE
When Stance decided to expand their product line to include underwear, a first venture outside of socks, Process delivered. From retail-ready packaging to point of purchase display, taking the project from design through manufacturing.
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CLIENT
Stance has turned socks into one of the world’s most exciting accessories in less than five years. They recognized a category that had been ignored, taken for granted, looked over, and dismissed.
ASSIGNMENT
Disrupt the current state of underwear packaging. More organized, more fun.
SOLUTION
Upgrade the packaging structure and include a unique design that showcases the originality of Stance while maintaining environmentally friendly materials.
PROCESS
Folded paper out box with custom molded hang tab attached via ribbon. Molded paper-pulp inner tray.
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2022-04-17
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2022-04-17
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2022-04-14